It's really a make-or-break situation. You get a good initial flow through your advertising effort and ... you know you capture a significant amount of business early. - Jeffrey Logsdon Quotes
It's really a make-or-break situation. You get a good initial flow through your advertising effort and ... you know you capture a significant amount of business early. Jeffrey Logsdon
 Advertising

More - Jeffrey Logsdon Quotes

Monday Night Football is a television institution, if not a cultural institution, ... It's not unlike '60 Minutes' trying to go to '60 Minutes II.' It never really captured the audience. - Jeffrey Logsdon Quotes

Monday Night Football is a television institution, if not a cultural institution, ... It's not unlike '60 Minutes' trying to go to '60 Minutes II.' It never really captured the audience.

Jeffrey Logsdon

 60 minutes
There is a big part of the prime demographic — that key 18- to 49-year-old market — that is hungry to sample this model. Not everyone can do appointment viewing when ABC decides to put a hit program on. So the convenience factor is becoming a driving force in the filmed entertainment business right now. This is going to get Disney a great sample of what people want, and if they're willing to pay for it. - Jeffrey Logsdon Quotes

There is a big part of the prime demographic — that key 18- to 49-year-old market — that is hungry to sample this model. Not everyone can do appointment viewing when ABC decides to put a hit program on. So the convenience factor is becoming a driving force in the filmed entertainment business right now. This is going to get Disney a great sample of what people want, and if they're willing to pay for it.

Jeffrey Logsdon

 
That is just not true of Dick Parsons. - Jeffrey Logsdon Quotes

That is just not true of Dick Parsons.

Jeffrey Logsdon

 
Go back three Olympics, you were broadcasting four or five hours a day, instead of 15 hours a day, but you still had same expense to cover the Olympics, - Jeffrey Logsdon Quotes

Go back three Olympics, you were broadcasting four or five hours a day, instead of 15 hours a day, but you still had same expense to cover the Olympics,

Jeffrey Logsdon

 
The biggest criticism against Disney is that it hasn't used strategic acquisitions to leverage franchises, - Jeffrey Logsdon Quotes

The biggest criticism against Disney is that it hasn't used strategic acquisitions to leverage franchises,

Jeffrey Logsdon

 Criticism
Historical studies would probably show you could get a 10-to-15 percent boost in revenue for the top film of the year, and it drops off precipitously from there. - Jeffrey Logsdon Quotes

Historical studies would probably show you could get a 10-to-15 percent boost in revenue for the top film of the year, and it drops off precipitously from there.

Jeffrey Logsdon

 
There are just under 4 million shares short right now, so there's some pain out there for somebody. - Jeffrey Logsdon Quotes

There are just under 4 million shares short right now, so there's some pain out there for somebody.

Jeffrey Logsdon

 Pain
It may be as new generations of moviegoers come along that this is the absolute best way for studios to capture additional dollars from these highly visible, highly successful products. - Jeffrey Logsdon Quotes

It may be as new generations of moviegoers come along that this is the absolute best way for studios to capture additional dollars from these highly visible, highly successful products.

Jeffrey Logsdon

 Generations
Because ratings were down in a high-single digit level, concerns are about the up-front advertising market, which may be soft, perhaps more for ABC than others. I think analysts have gotten nervous. - Jeffrey Logsdon Quotes

Because ratings were down in a high-single digit level, concerns are about the up-front advertising market, which may be soft, perhaps more for ABC than others. I think analysts have gotten nervous.

Jeffrey Logsdon

 Advertising
The filmed entertainment business has just gotten tough, - Jeffrey Logsdon Quotes

The filmed entertainment business has just gotten tough,

Jeffrey Logsdon

 Business
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