The key for them is the marketing of a new and totally different identity from Wal-Mart or Target or anybody else, ... They have to create their own distinctive identity. The kind that will make you and me wake up in the morning and say, 'I need a new pair of pajamas -- I think I'll go to Kmart.'  -   Kurt Barnard     Quotes
The key for them is the marketing of a new and totally different identity from Wal-Mart or Target or anybody else, ... They have to create their own distinctive identity. The kind that will make you and me wake up in the morning and say, 'I need a new pair of pajamas -- I think I'll go to Kmart.' Kurt Barnard
 Identity