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More - David Steel Quotes

Five to 10 years ago we were a second tier brand. Now consumers say: 'I have a phone, or a TV, and it's fine. A few years ago it wasn't the right time to set our flat panel TVs as premium products, because they weren't,

[She has turned] the British bulldog into a Reagan poodle. - David Steel Quotes

[She has turned] the British bulldog into a Reagan poodle.

This is a single ultra-mobile computer that combines the functionality of many different products. - David Steel Quotes

This is a single ultra-mobile computer that combines the functionality of many different products.

So far, we've built awareness. Seven years ago we weren't a very well known brand. Now we are, and now we have to build preference and emotional attachment.

We've got the right competitiveness of products now, and this is the time to position the brand as one with emotional attributes.

The aim is that it will lead to premium pricing and more sales. - David Steel Quotes

The aim is that it will lead to premium pricing and more sales.

Sales

But even if we would execute perfectly on our corporate strategy, unless we have the right channels to the market to bridge the last few meters to the consumer, it's all in vain. - David Steel Quotes

But even if we would execute perfectly on our corporate strategy, unless we have the right channels to the market to bridge the last few meters to the consumer, it's all in vain.

What he called for was 'an ethical dimension to foreign policy'. - David Steel Quotes

What he called for was 'an ethical dimension to foreign policy'.

Most people have come to expect an election now - David Steel Quotes

Most people have come to expect an election now

Eight years ago we weren't seen as a core supplier to retailers of MP3 players, TVs and cell phones. Now we are, and we need to broaden that, - David Steel Quotes

Eight years ago we weren't seen as a core supplier to retailers of MP3 players, TVs and cell phones. Now we are, and we need to broaden that,

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