No other sports marketing arrangement comes close to the fan benefits that we've achieved with the NFL. It represents a clear departure from the standard sports sponsorship, and delivers exclusively into the hands of Sprint customers and fans an entirely new and interactive experience. Beginning this NFL season, innovation takes on new meaning for fans who will be connected to the NFL in a way that's uniquely their own.  -   Tom Murphy     Quotes
No other sports marketing arrangement comes close to the fan benefits that we've achieved with the NFL. It represents a clear departure from the standard sports sponsorship, and delivers exclusively into the hands of Sprint customers and fans an entirely new and interactive experience. Beginning this NFL season, innovation takes on new meaning for fans who will be connected to the NFL in a way that's uniquely their own. Tom Murphy
 Marketing