We want to have a unified brand or image of the city … we also want to achieve efficiency of costs. [That] will come by not having 20 different logos, designs, etc.; if you've got one message that's coming out of an area, that helps.  -   Tom King     Quotes
We want to have a unified brand or image of the city … we also want to achieve efficiency of costs. [That] will come by not having 20 different logos, designs, etc.; if you've got one message that's coming out of an area, that helps. Tom King
 Efficiency