A few years ago, we launched a campaign that dovetailed with the latest Batman movie release. It was fun and cool, but it didn't drive real world relevance to our customers. The idea to use actual customer tapes came from our dealers and customers-they asked us to share their stories.  -   Terry Sullivan     Quotes
A few years ago, we launched a campaign that dovetailed with the latest Batman movie release. It was fun and cool, but it didn't drive real world relevance to our customers. The idea to use actual customer tapes came from our dealers and customers-they asked us to share their stories. Terry Sullivan