[Lulu is launching the Blooker - whose name is an affectionate nod to another important literary prize - as a global contest to mark the 450th anniversary this year of Gutenberg's invention of moveable type in 1455.] Blooks are the latest landmark in the history of books ... They are a new stage in the life-cycle of content, if not an whole new category of literature, with its own creative process and emerging literary style. Bob Young