There is some value to playback (ratings), and I think that we'll see (it) because not everyone zaps the commercials. There are ways to avoid watching commercials when it's live. What the DVR ratings will tell you is who is zapping. When someone leaves the room (watching live TV), you never know. - Brad Adgate Quotes
There is some value to playback (ratings), and I think that we'll see (it) because not everyone zaps the commercials. There are ways to avoid watching commercials when it's live. What the DVR ratings will tell you is who is zapping. When someone leaves the room (watching live TV), you never know. Brad Adgate
 Commercials

More - Brad Adgate Quotes

There are a lot of options out there that advertisers now have besides the 30-second commercial on network television, - Brad Adgate Quotes

There are a lot of options out there that advertisers now have besides the 30-second commercial on network television,

Brad Adgate

 
This lends stability to the company. It's always good to let people know who's in charge. - Brad Adgate Quotes

This lends stability to the company. It's always good to let people know who's in charge.

Brad Adgate

 Company
By broadening their programming (with more entertainment-oriented shows) and still keeping it under the legal drama umbrella that their niche is, they've been able to generate higher ratings. They've certainly raised the profile in the buying community with these types of programs, and to separate the two helps distinguish one from the other, so you have an entertainment network that's still Court TV with legal type of programming. - Brad Adgate Quotes

By broadening their programming (with more entertainment-oriented shows) and still keeping it under the legal drama umbrella that their niche is, they've been able to generate higher ratings. They've certainly raised the profile in the buying community with these types of programs, and to separate the two helps distinguish one from the other, so you have an entertainment network that's still Court TV with legal type of programming.

Brad Adgate

 
This is not a new network. It's a merged network. - Brad Adgate Quotes

This is not a new network. It's a merged network.

Brad Adgate

 
They have a lot riding on 'American Idol' and, hopefully for Fox, the show has long coattails. - Brad Adgate Quotes

They have a lot riding on 'American Idol' and, hopefully for Fox, the show has long coattails.

Brad Adgate

 
The WB and ABC are taking some of their more familiar shows and moving them to Thursday just points out its going to be an exceedingly competitive time period, ... and points out the popularity of Thursday night as a source of advertising revenues. - Brad Adgate Quotes

The WB and ABC are taking some of their more familiar shows and moving them to Thursday just points out its going to be an exceedingly competitive time period, ... and points out the popularity of Thursday night as a source of advertising revenues.

Brad Adgate

 
TV can be so fluid. If you can get a hot show or two you can build around that, - Brad Adgate Quotes

TV can be so fluid. If you can get a hot show or two you can build around that,

Brad Adgate

 
Television networks don't deliver the audiences that they did a year ago or five years ago and yet (ad) prices continue to go up. - Brad Adgate Quotes

Television networks don't deliver the audiences that they did a year ago or five years ago and yet (ad) prices continue to go up.

Brad Adgate

 Audiences
Cosmetic surgery and poker are popular right now. - Brad Adgate Quotes

Cosmetic surgery and poker are popular right now.

Brad Adgate

 Poker
This is only going to continue. The FCC says there are 530 national satellite-deliverable cable networks. A year ago there were 188. - Brad Adgate Quotes

This is only going to continue. The FCC says there are 530 national satellite-deliverable cable networks. A year ago there were 188.

Brad Adgate

 
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