It makes perfect sense for us to be a major part of the Super Bowl broadcast. It is viewed by more than 90 million people -- the vast majority of whom are adult beer drinkers. - Tony Ponturo Quotes
It makes perfect sense for us to be a major part of the Super Bowl broadcast. It is viewed by more than 90 million people -- the vast majority of whom are adult beer drinkers. Tony Ponturo
 Adults Super Bowl

More - Tony Ponturo Quotes

Both events have the broad appeal for males and females with a wide range of people and ethnic diversity, so they will allow us to have a broader range of creative work over both events. - Tony Ponturo Quotes

Both events have the broad appeal for males and females with a wide range of people and ethnic diversity, so they will allow us to have a broader range of creative work over both events.

Tony Ponturo

 Diversity
Our overall sponsorship, advertising and promotional investment in the NFL is significantly better than the competition, and we're disappointed that the NFL chose to go in a different direction. - Tony Ponturo Quotes

Our overall sponsorship, advertising and promotional investment in the NFL is significantly better than the competition, and we're disappointed that the NFL chose to go in a different direction.

Tony Ponturo

 Advertising
It's not our initiative to help grow the sport where it's underdeveloped. - Tony Ponturo Quotes

It's not our initiative to help grow the sport where it's underdeveloped.

Tony Ponturo

 Initiative
If you can have Molly Sims, the Sports Illustrated swimsuit issue and a Budweiser on display, I think that should nail us the 21- to 34-year-old. It's ideal. - Tony Ponturo Quotes

If you can have Molly Sims, the Sports Illustrated swimsuit issue and a Budweiser on display, I think that should nail us the 21- to 34-year-old. It's ideal.

Tony Ponturo

 
It's more of a mix, so you don't get lost in all the clutter of all the choices. - Tony Ponturo Quotes

It's more of a mix, so you don't get lost in all the clutter of all the choices.

Tony Ponturo

 Choices
The NFL is a strong sport and a strong marketing asset these days. - Tony Ponturo Quotes

The NFL is a strong sport and a strong marketing asset these days.

Tony Ponturo

 Marketing NFL
Clearly, we believe in the image of the Olympic Games, the competition, the high-end quality of the whole event. We want to associate our brands with that activity and have now for over 20 years. - Tony Ponturo Quotes

Clearly, we believe in the image of the Olympic Games, the competition, the high-end quality of the whole event. We want to associate our brands with that activity and have now for over 20 years.

Tony Ponturo

 Olympic Games
It creates a bit of the contemporary lifestyle that we think Budweiser can bring to the Olympic Games. - Tony Ponturo Quotes

It creates a bit of the contemporary lifestyle that we think Budweiser can bring to the Olympic Games.

Tony Ponturo

 Lifestyle Olympic Games
You want to find more and more of the one-on-one kind of marketing approaches - much more close, intimate to the consumer. These subtle passions you try to reach out to. - Tony Ponturo Quotes

You want to find more and more of the one-on-one kind of marketing approaches - much more close, intimate to the consumer. These subtle passions you try to reach out to.

Tony Ponturo

 Marketing Passions
Younger people go to the Internet so automatically, they're ahead of the marketer. We have to think of new ways to reach them. - Tony Ponturo Quotes

Younger people go to the Internet so automatically, they're ahead of the marketer. We have to think of new ways to reach them.

Tony Ponturo

 
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