But I know at a certain point that's disingenuous, because people, if they come to see the movie, one of the factors will be to see Gwyneth. Obviously what I then want them to do is to divest themselves of her celebrity and simply see the character. And I think she does such an extraordinary job that you can't do otherwise. ... That was exactly what happened in London, where the moment it was known that she was in the play the entire run sold out. The critics were hovering gleefully over the thing, waiting to pounce, but the exact opposite happened. They all embraced her. John Madden