[In response to being asked if his band does gimmicks]Gimmicks, here we go again, gimmicks man, I'm tired of people saying we're.... gimmicks, what is this? The world is nothing but a big gimmick, isn't it? Wars, napalm bombs, all that, people getting burned up on tv and it's nothing but a stunt. Gimmick. Yes we do. Jimi Hendrix