The pressure to keep incentives high and move them higher will be pretty intense given amount of inventory and the relatively sluggishness we're seeing in sales. It's hard to imagine them going higher, but GM did throw another $1,000 [per vehicle] on its incentive programs the last week. - Bob Schnorbus Quotes
The pressure to keep incentives high and move them higher will be pretty intense given amount of inventory and the relatively sluggishness we're seeing in sales. It's hard to imagine them going higher, but GM did throw another $1,000 [per vehicle] on its incentive programs the last week. Bob Schnorbus
 Incentives

More - Bob Schnorbus Quotes

Simply put, if the '03 had high incentives earlier this year before the clearance started, then the '04 are likely to have it sooner rather than later. The automakers want to give the '04 a trial period to see how they move without incentives. But they won't wait long, maybe only a month. - Bob Schnorbus Quotes

Simply put, if the '03 had high incentives earlier this year before the clearance started, then the '04 are likely to have it sooner rather than later. The automakers want to give the '04 a trial period to see how they move without incentives. But they won't wait long, maybe only a month.

Bob Schnorbus

 
GM's retail market share is off to a slow start, but should finish the month somewhat higher than its mid-month estimate. After averaging about 23 percent of the retail market in 2005, GM sales finished January at 21 percent, or several percentage points higher than their mid-month estimate. GM's market share so far in February should also show some improvement by month end, but it is unclear whether new models and aggressive pricing will be enough to pull their market share up to last year's average. - Bob Schnorbus Quotes

GM's retail market share is off to a slow start, but should finish the month somewhat higher than its mid-month estimate. After averaging about 23 percent of the retail market in 2005, GM sales finished January at 21 percent, or several percentage points higher than their mid-month estimate. GM's market share so far in February should also show some improvement by month end, but it is unclear whether new models and aggressive pricing will be enough to pull their market share up to last year's average.

Bob Schnorbus

 
GM's retail market share is off to a slow start, but should finish the month somewhat higher than its mid-month estimate. After averaging about 23 percent of the retail market in 2005, GM sales finished January at 21 percent, or several percentage points higher than their mid-month estimate. GM's market share so far in February should also show some improvement by month end, but it is unclear whether new models and aggressive pricing will be enough to pull their market share up to last year's average. - Bob Schnorbus Quotes

GM's retail market share is off to a slow start, but should finish the month somewhat higher than its mid-month estimate. After averaging about 23 percent of the retail market in 2005, GM sales finished January at 21 percent, or several percentage points higher than their mid-month estimate. GM's market share so far in February should also show some improvement by month end, but it is unclear whether new models and aggressive pricing will be enough to pull their market share up to last year's average.

Bob Schnorbus

 
The current incentive levels are not quite as high as they were at the end of last year. In the sense they have been higher, they probably could go up going forward. The price pressure are obviously going to remain very intense. But that said, they're not going to rise dramatically. They're already very good. - Bob Schnorbus Quotes

The current incentive levels are not quite as high as they were at the end of last year. In the sense they have been higher, they probably could go up going forward. The price pressure are obviously going to remain very intense. But that said, they're not going to rise dramatically. They're already very good.

Bob Schnorbus

 
At least some of the problem is the artificially high sales last year, which is making this year's sales look a lot lower than they should. - Bob Schnorbus Quotes

At least some of the problem is the artificially high sales last year, which is making this year's sales look a lot lower than they should.

Bob Schnorbus

 
We had been projecting an (annual) sales rate of 16 million vehicles in September. If I take out a third of sales for only a two week period, you still come out with an eye-popping 13.3 million sales rate; 13.3 million is about as low as sales ever get. - Bob Schnorbus Quotes

We had been projecting an (annual) sales rate of 16 million vehicles in September. If I take out a third of sales for only a two week period, you still come out with an eye-popping 13.3 million sales rate; 13.3 million is about as low as sales ever get.

Bob Schnorbus

 
I think the incentives are going to continue to be necessary. If you don't play the incentive game, you'll lose market share. At least in the first half of the year, even in the best case scenario you're just coming out of the recession, you'll need the support of incentives to maintain sales. - Bob Schnorbus Quotes

I think the incentives are going to continue to be necessary. If you don't play the incentive game, you'll lose market share. At least in the first half of the year, even in the best case scenario you're just coming out of the recession, you'll need the support of incentives to maintain sales.

Bob Schnorbus

 Game Incentives Recession
I think incentives have been a concern for some time now as they impact margins. With GM pushing hard on incentives to boost their volume, it's pulling everyone kicking and screaming into the game whether they like it or not. - Bob Schnorbus Quotes

I think incentives have been a concern for some time now as they impact margins. With GM pushing hard on incentives to boost their volume, it's pulling everyone kicking and screaming into the game whether they like it or not.

Bob Schnorbus

 Game Incentives Margins
If we get a big kick start to the quarter with a strong April, that could offset us being a bit weaker than we expected to be in the first quarter. - Bob Schnorbus Quotes

If we get a big kick start to the quarter with a strong April, that could offset us being a bit weaker than we expected to be in the first quarter.

Bob Schnorbus

 
The general consensus (on 2004 sales) is 17 million. If manufacturers come on strong with incentives, it'll easily be 17 million. If they pull back -- and there's been a lot of discussion of them pulling back -- it could be 16.5. - Bob Schnorbus Quotes

The general consensus (on 2004 sales) is 17 million. If manufacturers come on strong with incentives, it'll easily be 17 million. If they pull back -- and there's been a lot of discussion of them pulling back -- it could be 16.5.

Bob Schnorbus

 Consensus Incentives
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