Yes
 you heard correctly. As a matter of fact, the first time I was on TNT and I
 did the poem... I was in a suit of armor. ... Vince McMahon said, in the commercial he said, 'Lanny
 that was great, I want you to do that before every match, I want you to do a
 poem.' I thought to myself, well okay, that's a little tough on a babyface...
 so I thought to myself, Al Costello used to throw those boomerangs (with The
 Fabulous Kangaroos) ... and I know that, my brother and I used to gouge each
 other's eyes trying to get those things, you know? Whenever you get free
 stuff... so I started out throwing these little rolled-up scrolls but they
 weren't really flying. So I said, I've gotta throw a frisbee. So I bought 500
 frisbees and I wrote a poem on them. And then the marketing people from World
 Wrestling Federation said, 'Do you mind if we market these?' Do I mind if you
 market these? I said I was dying to get my feet wet in that. So they sold them
 at $3 apiece, they sold several hundred thousand of them. And the reason they
 sold so many is because I was the only wrestler, win, lose or draw, that
 would, after the match was over, go to the venues, meet the people, be nice to
 the people, whether they bought frisbees or not.  -   Lanny Poffo     Quotes
Yes you heard correctly. As a matter of fact, the first time I was on TNT and I did the poem... I was in a suit of armor. ... Vince McMahon said, in the commercial he said, 'Lanny that was great, I want you to do that before every match, I want you to do a poem.' I thought to myself, well okay, that's a little tough on a babyface... so I thought to myself, Al Costello used to throw those boomerangs (with The Fabulous Kangaroos) ... and I know that, my brother and I used to gouge each other's eyes trying to get those things, you know? Whenever you get free stuff... so I started out throwing these little rolled-up scrolls but they weren't really flying. So I said, I've gotta throw a frisbee. So I bought 500 frisbees and I wrote a poem on them. And then the marketing people from World Wrestling Federation said, 'Do you mind if we market these?' Do I mind if you market these? I said I was dying to get my feet wet in that. So they sold them at $3 apiece, they sold several hundred thousand of them. And the reason they sold so many is because I was the only wrestler, win, lose or draw, that would, after the match was over, go to the venues, meet the people, be nice to the people, whether they bought frisbees or not. Lanny Poffo
 Brother Marketing Match Matter Of Fact Poems