If you're a manufacturer, do you want to disrupt all your marketing efforts because you [decide to] cave on one or two big end users? ... That can have a negative effect on your distributors... And that [in turn] could jeopardize your whole line with that distributor. There have been some who have sold direct in the past but have brought those accounts back to distribution because they couldn't cost effectively handle it [all].  -   Mike Baker     Quotes
If you're a manufacturer, do you want to disrupt all your marketing efforts because you [decide to] cave on one or two big end users? ... That can have a negative effect on your distributors... And that [in turn] could jeopardize your whole line with that distributor. There have been some who have sold direct in the past but have brought those accounts back to distribution because they couldn't cost effectively handle it [all]. Mike Baker
 Marketing