Economically, all the forces are in place for it to be a good upfront. Demand is there. But the advertisers are really rebelling. They're threatening to put more and more money into cable television, Jack Myers
Motivational, Inspirational, Funny Quotes
![[Given the myriad forms of entertainment now available to consumers,] the excitement of these big events in general is diminished, ... There's just so much out there. - Jack Myers Quotes](/pic/img/img.php?text=W0dpdmVuIHRoZSBteXJpYWQgZm9ybXMgb2YgZW50ZXJ0YWlubWVudCBub3cgYXZhaWxhYmxlIHRvIGNvbnN1bWVycyxdIHRoZSBleGNpdGVtZW50IG9mIHRoZXNlIGJpZyBldmVudHMgaW4gZ2VuZXJhbCBpcyBkaW1pbmlzaGVkLCAuLi4gVGhlcmUncyBqdXN0IHNvIG11Y2ggb3V0IHRoZXJlLiA=&author=ICBKYWNrIE15ZXJzICAgIA==&num=7 "[Given the myriad forms of entertainment now available to consumers,] the excitement of these big events in general is diminished, ... There's just so much out there. - Jack Myers Quotes")
![[Analysts said the ABC lineup was unexpectedly strong.] I think advertisers were expecting the worst this year from ABC, ... [But] the advertisers walked away with the sense that they have potential. - Jack Myers Quotes](/pic/img/img.php?text=W0FuYWx5c3RzIHNhaWQgdGhlIEFCQyBsaW5ldXAgd2FzIHVuZXhwZWN0ZWRseSBzdHJvbmcuXSBJIHRoaW5rIGFkdmVydGlzZXJzIHdlcmUgZXhwZWN0aW5nIHRoZSB3b3JzdCB0aGlzIHllYXIgZnJvbSBBQkMsIC4uLiBbQnV0XSB0aGUgYWR2ZXJ0aXNlcnMgd2Fsa2VkIGF3YXkgd2l0aCB0aGUgc2Vuc2UgdGhhdCB0aGV5IGhhdmUgcG90ZW50aWFsLiA=&author=ICBKYWNrIE15ZXJzICAgIA==&num=6 "[Analysts said the ABC lineup was unexpectedly strong.] I think advertisers were expecting the worst this year from ABC, ... [But] the advertisers walked away with the sense that they have potential. - Jack Myers Quotes")
![[As the economy continues to rebound, advertising budgets continue to fatten.] All ships should rise in this market, ... It should be a record year. - Jack Myers Quotes](/pic/img/img.php?text=W0FzIHRoZSBlY29ub215IGNvbnRpbnVlcyB0byByZWJvdW5kLCBhZHZlcnRpc2luZyBidWRnZXRzIGNvbnRpbnVlIHRvIGZhdHRlbi5dIEFsbCBzaGlwcyBzaG91bGQgcmlzZSBpbiB0aGlzIG1hcmtldCwgLi4uIEl0IHNob3VsZCBiZSBhIHJlY29yZCB5ZWFyLiA=&author=ICBKYWNrIE15ZXJzICAgIA==&num=2 "[As the economy continues to rebound, advertising budgets continue to fatten.] All ships should rise in this market, ... It should be a record year. - Jack Myers Quotes")
![[So far, cable networks are not getting the average 9 percent or so ad rate increases that analysts had estimated.] My understanding is that [top cable] networks have been very active in completing deals at [rates] that range from flat to plus 8 or 9 percent, ... Depending on how the next wave of deals are done, it appears that 9 percent might be somewhat bullish. - Jack Myers Quotes](/pic/img/img.php?text=W1NvIGZhciwgY2FibGUgbmV0d29ya3MgYXJlIG5vdCBnZXR0aW5nIHRoZSBhdmVyYWdlIDkgcGVyY2VudCBvciBzbyBhZCByYXRlIGluY3JlYXNlcyB0aGF0IGFuYWx5c3RzIGhhZCBlc3RpbWF0ZWQuXSBNeSB1bmRlcnN0YW5kaW5nIGlzIHRoYXQgW3RvcCBjYWJsZV0gbmV0d29ya3MgaGF2ZSBiZWVuIHZlcnkgYWN0aXZlIGluIGNvbXBsZXRpbmcgZGVhbHMgYXQgW3JhdGVzXSB0aGF0IHJhbmdlIGZyb20gZmxhdCB0byBwbHVzIDggb3IgOSBwZXJjZW50LCAuLi4gRGVwZW5kaW5nIG9uIGhvdyB0aGUgbmV4dCB3YXZlIG9mIGRlYWxzIGFyZSBkb25lLCBpdCBhcHBlYXJzIHRoYXQgOSBwZXJjZW50IG1pZ2h0IGJlIHNvbWV3aGF0IGJ1bGxpc2guIA==&author=ICBKYWNrIE15ZXJzICAgIA==&num=12 "[So far, cable networks are not getting the average 9 percent or so ad rate increases that analysts had estimated.] My understanding is that [top cable] networks have been very active in completing deals at [rates] that range from flat to plus 8 or 9 percent, ... Depending on how the next wave of deals are done, it appears that 9 percent might be somewhat bullish. - Jack Myers Quotes")
![The smaller, mid-sized networks are going to be the losers, ... The [ad] buyers have been able to achieve their [price] goals with the bigger companies. - Jack Myers Quotes](/pic/img/img.php?text=VGhlIHNtYWxsZXIsIG1pZC1zaXplZCBuZXR3b3JrcyBhcmUgZ29pbmcgdG8gYmUgdGhlIGxvc2VycywgLi4uIFRoZSBbYWRdIGJ1eWVycyBoYXZlIGJlZW4gYWJsZSB0byBhY2hpZXZlIHRoZWlyIFtwcmljZV0gZ29hbHMgd2l0aCB0aGUgYmlnZ2VyIGNvbXBhbmllcy4g&author=ICBKYWNrIE15ZXJzICAgIA==&num=2 "The smaller, mid-sized networks are going to be the losers, ... The [ad] buyers have been able to achieve their [price] goals with the bigger companies. - Jack Myers Quotes")