I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising. - Leo Burnett Quotes
I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising. Leo Burnett
 American Businessman Boss

More - Leo Burnett Quotes

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death. - Leo Burnett Quotes

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

Leo Burnett

 Advertising American Businessman
The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line. - Leo Burnett Quotes

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.

Leo Burnett

 Advertising American Businessman
Good advertising does not just circulate information. It penetrates the public mind with desires and belief. - Leo Burnett Quotes

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Leo Burnett

 Advertising American Businessman
When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either. - Leo Burnett Quotes

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

Leo Burnett

 American Businessman Dreams
The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders. - Leo Burnett Quotes

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

Leo Burnett

 Advertising American Businessman
Curiosity about life in all of its aspects, I think, is still the secret of great creative people. - Leo Burnett Quotes

Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

Leo Burnett

 American Businessman Curiosity
Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.' - Leo Burnett Quotes

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

Leo Burnett

 Advertising American Businessman
There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.' - Leo Burnett Quotes

There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'

Leo Burnett

 American Businessman Hard
Too many ads that try not to go over the reader's head end up beneath his notice. - Leo Burnett Quotes

Too many ads that try not to go over the reader's head end up beneath his notice.

Leo Burnett

 American Businessman
There is no such thing as a permanent advertising success. - Leo Burnett Quotes

There is no such thing as a permanent advertising success.

Leo Burnett

 Advertising American Businessman
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