Integrating online and offline channels is something that's very much on the minds of retailers, and [is] forcing them to understand how to manage relationships across multiple channels, thanks to the emergence of the online shopper. From a CRM perspective, they need to understand who their customers are, understand their behavior, and execute seamlessly across those channels. Mark Rein
Motivational, Inspirational, Funny Quotes
![Customers aren't stupid. If you have a sophisticated customer who understands that it's much cheaper to transact with you online than it is in the store, retailers can reward that customer with lower prices [online], but again, you must make sure that the consumer understands that. As long as the company does a good job of informing the customer that there are price and inventory differences between online and offline, it's fine. - Mark Rein Quotes](/pic/img/img.php?text=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&author=ICBNYXJrIFJlaW4gICAg&num=2 "Customers aren't stupid. If you have a sophisticated customer who understands that it's much cheaper to transact with you online than it is in the store, retailers can reward that customer with lower prices [online], but again, you must make sure that the consumer understands that. As long as the company does a good job of informing the customer that there are price and inventory differences between online and offline, it's fine. - Mark Rein Quotes")
