We don't ask research to do what it was never meant to do, and that is to get an idea. - William Bernbach Quotes
We don't ask research to do what it was never meant to do, and that is to get an idea. William Bernbach
 American Businessman Ask

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In advertising, not to be different is virtual suicide. - William Bernbach Quotes

In advertising, not to be different is virtual suicide.

William Bernbach

 Advertising American Novelist
Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent. - William Bernbach Quotes

Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.

William Bernbach

 American Businessman
Nobody counts the number of ads you run; they just remember the impression you make. - William Bernbach Quotes

Nobody counts the number of ads you run; they just remember the impression you make.

William Bernbach

 American Businessman
All of us who professionally use the mass media are the shapers of society. We can vulgerize that society. We can brutalize it. Or we can help lift it onto a higher level. - William Bernbach Quotes

All of us who professionally use the mass media are the shapers of society. We can vulgerize that society. We can brutalize it. Or we can help lift it onto a higher level.

William Bernbach

 
If your advertising goes unnoticed, everything else is academic! - William Bernbach Quotes

If your advertising goes unnoticed, everything else is academic!

William Bernbach

 
Advertising doesn't create a product advantage. It can only convey it. - William Bernbach Quotes

Advertising doesn't create a product advantage. It can only convey it.

William Bernbach

 Advantage American Businessman
Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull? - William Bernbach Quotes

Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?

William Bernbach

 American Businessman
Nothing is so powerful as an insight into human nature . . . what compulsions drive a man, what instincts dominate his action . . . if you know these things about a man you can touch him at the core of his being. - William Bernbach Quotes

Nothing is so powerful as an insight into human nature . . . what compulsions drive a man, what instincts dominate his action . . . if you know these things about a man you can touch him at the core of his being.

William Bernbach

 Action
Our job is to bring the dead facts to life. - William Bernbach Quotes

Our job is to bring the dead facts to life.

William Bernbach

 American Businessman
An idea can turn to dust or magic, depending on the talent that rubs against it. - William Bernbach Quotes

An idea can turn to dust or magic, depending on the talent that rubs against it.

William Bernbach

 American Businessman Motivational Quote of the Day
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