I didn't want to believe the 3.8 percent number published in the League's little research book. That wasn't the way we would sell this show. We deliberately went out and created a marketing plan that would appeal to audiences of all races, genders, ages - everyone.  -   Scott Sanders     Quotes
I didn't want to believe the 3.8 percent number published in the League's little research book. That wasn't the way we would sell this show. We deliberately went out and created a marketing plan that would appeal to audiences of all races, genders, ages - everyone. Scott Sanders
 Research