To kick off My Coke Rewards, we've added to our already extensive rewards pool and will feature exclusive Coca-Cola brand partnerships with NCAA¨ March Madness and the Academy Awards¨. We'll continue to offer special rewards tied to our consumers' passions, throughout the year, as My Coke Rewards expands.  -   Katie Bayne     Quotes
To kick off My Coke Rewards, we've added to our already extensive rewards pool and will feature exclusive Coca-Cola brand partnerships with NCAA¨ March Madness and the Academy Awards¨. We'll continue to offer special rewards tied to our consumers' passions, throughout the year, as My Coke Rewards expands. Katie Bayne
 Consumers March Madness Partnerships Passions Pool