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This is the first year we have the Fusion in our lineup. So the prudent thing for Ford to do is lower Five Hundred production so we don't end up with an excess inventory of that car at year's end and be forced to sell Five Hundreds not bought by retail customers to daily rental fleets at a [large] discount. We'll probably sell fewer Five Hundreds in its second full year on the market than we did in its first full year. - George Pipas Quotes

This is the first year we have the Fusion in our lineup. So the prudent thing for Ford to do is lower Five Hundred production so we don't end up with an excess inventory of that car at year's end and be forced to sell Five Hundreds not bought by retail customers to daily rental fleets at a [large] discount. We'll probably sell fewer Five Hundreds in its second full year on the market than we did in its first full year.

We owe it to our customers and our dealers ... to be competitive in the marketplace, ... [Ford CEO] Bill Ford said earlier this year we won't be left at the gate. - George Pipas Quotes

We owe it to our customers and our dealers ... to be competitive in the marketplace, ... [Ford CEO] Bill Ford said earlier this year we won't be left at the gate.

October wasn't a very good month for anybody. It was pretty much weak from the start and showed little improvement as the weeks progressed. - George Pipas Quotes

October wasn't a very good month for anybody. It was pretty much weak from the start and showed little improvement as the weeks progressed.

This is a period when we've just got to take the medicine and swallow it. - George Pipas Quotes

This is a period when we've just got to take the medicine and swallow it.

If you can sell 100,000-plus Fusions and 100,000 Five Hundreds, you are back in the car business. - George Pipas Quotes

If you can sell 100,000-plus Fusions and 100,000 Five Hundreds, you are back in the car business.

Even at $4 a gallon, [buying a hybrid] is not a financial decision I'd make because you've got to pay about $4,000 or more upfront [in higher sticker price] for the privilege of driving around in a hybrid. - George Pipas Quotes

Even at $4 a gallon, [buying a hybrid] is not a financial decision I'd make because you've got to pay about $4,000 or more upfront [in higher sticker price] for the privilege of driving around in a hybrid.

I think we're going to face some headwinds in this category. - George Pipas Quotes

I think we're going to face some headwinds in this category.

I think we're going to face some headwinds in this category, - George Pipas Quotes

I think we're going to face some headwinds in this category,

The person who buys a Focus is more likely to stay with us to move into a mid-size car or SUV or pickup trucks. - George Pipas Quotes

The person who buys a Focus is more likely to stay with us to move into a mid-size car or SUV or pickup trucks.

Focus

Anytime you go from higher sales rates to lower sales rates, you're going to have to make some inventory adjustments. And it's clear there's more capacity being aimed at most profitable market in the world -- the North American light truck market. But you could see this coming a mile away. I think we are well positioned. - George Pipas Quotes

Anytime you go from higher sales rates to lower sales rates, you're going to have to make some inventory adjustments. And it's clear there's more capacity being aimed at most profitable market in the world -- the North American light truck market. But you could see this coming a mile away. I think we are well positioned.

Sales

People that are buying are using some of the incentives in the same way they're using the interest rates on mortgages. There, they're buying more home or financing renovations. Here, they're buy more features on cars, or buying the next class up in cars. - George Pipas Quotes

People that are buying are using some of the incentives in the same way they're using the interest rates on mortgages. There, they're buying more home or financing renovations. Here, they're buy more features on cars, or buying the next class up in cars.

Probably the reason why '03 was lower than '02, and the reason that we don't think '04 will is necessarily going to be a blockbuster, is despite these good economic data coming in, we sold so many cars using incentives in '01 and '02, we didn't get the spring board effect you usually see. - George Pipas Quotes

Probably the reason why '03 was lower than '02, and the reason that we don't think '04 will is necessarily going to be a blockbuster, is despite these good economic data coming in, we sold so many cars using incentives in '01 and '02, we didn't get the spring board effect you usually see.

We'd be in Chapter 11 if we hadn't made so much money on SUVs in the 1990s. - George Pipas Quotes

We'd be in Chapter 11 if we hadn't made so much money on SUVs in the 1990s.

Money

I feel good about our prospects, given the cars and crossovers in our lineup. - George Pipas Quotes

I feel good about our prospects, given the cars and crossovers in our lineup.

Cars

In many ways, it's running counter to the way the market is taking us. - George Pipas Quotes

In many ways, it's running counter to the way the market is taking us.

When you've got a well-established brand, you can't just walk away from a market as big as 800,000.

I think it's going to be another solid car year, for both Ford and the industry. - George Pipas Quotes

I think it's going to be another solid car year, for both Ford and the industry.

I think these cars have yet to reach their full potential even at (that) level. - George Pipas Quotes

I think these cars have yet to reach their full potential even at (that) level.

Dealer stocks are well below where we want them to be. - George Pipas Quotes

Dealer stocks are well below where we want them to be.

January is definitely the exception, not the rule. - George Pipas Quotes

January is definitely the exception, not the rule.

All our fleet sales are profitable, though daily-rental are the least so. What is Wall Street suggesting, that we stop selling to Hertz, Avis and Alamo? They're customers, and they're not going to fold their tents and go away. - George Pipas Quotes

All our fleet sales are profitable, though daily-rental are the least so. What is Wall Street suggesting, that we stop selling to Hertz, Avis and Alamo? They're customers, and they're not going to fold their tents and go away.

Sales

If you're going to be serious about trucks, and maybe after 15 years Toyota is really serious, you've got to be big in the commercial vehicle market. Something like half of our customers are using their vehicles to some extent in their business. - George Pipas Quotes

If you're going to be serious about trucks, and maybe after 15 years Toyota is really serious, you've got to be big in the commercial vehicle market. Something like half of our customers are using their vehicles to some extent in their business.

We will likely continue to see a market share decline to some point. - George Pipas Quotes

We will likely continue to see a market share decline to some point.

Once we get the rate of decline starting to narrow on a year-over-year basis, then we can be thinking about stabilizing. But right now we don't have that situation. - George Pipas Quotes

Once we get the rate of decline starting to narrow on a year-over-year basis, then we can be thinking about stabilizing. But right now we don't have that situation.

January's definitely the exception, not the rule. - George Pipas Quotes

January's definitely the exception, not the rule.

I would say that February sales are fairly close to our expectation. - George Pipas Quotes

I would say that February sales are fairly close to our expectation.

It was a whole different dynamic then. There were fewer competitors, and the demand in this category was rising faster than the category was. - George Pipas Quotes

It was a whole different dynamic then. There were fewer competitors, and the demand in this category was rising faster than the category was.

Ford's F-Series truck was up again to start the year. This product over the years and continuing into 2006 has really been rock-solid for us and really provides a lot of the profit and cash on a go-forward basis for our plans. So it's important that sales remain solid, and they are. - George Pipas Quotes

Ford's F-Series truck was up again to start the year. This product over the years and continuing into 2006 has really been rock-solid for us and really provides a lot of the profit and cash on a go-forward basis for our plans. So it's important that sales remain solid, and they are.

We're not there yet, but we are reducing the rate of decline and that's our goal in 2006. - George Pipas Quotes

We're not there yet, but we are reducing the rate of decline and that's our goal in 2006.

We're looking for a pretty steady operating pattern in Louisville now that supply and demand (for the Explorer) are in sync. - George Pipas Quotes

We're looking for a pretty steady operating pattern in Louisville now that supply and demand (for the Explorer) are in sync.

This group of buyers is one of the most loyal groups we have. We want to keep them coming back to Ford dealerships. - George Pipas Quotes

This group of buyers is one of the most loyal groups we have. We want to keep them coming back to Ford dealerships.

We're not going to hit 60,000 for years. - George Pipas Quotes

We're not going to hit 60,000 for years.

We have some owner concerns, more than we want. It became a big enough issue on Power Strokes, we came out with the incentives. We want to keep these owners with Ford. - George Pipas Quotes

We have some owner concerns, more than we want. It became a big enough issue on Power Strokes, we came out with the incentives. We want to keep these owners with Ford.

Power

We weren't disappointed on overall sales, but cars did better and trucks didn't do as well as we thought. I think it's more fuel than anything. When you see these very rapid run ups, people get a little cautious. - George Pipas Quotes

We weren't disappointed on overall sales, but cars did better and trucks didn't do as well as we thought. I think it's more fuel than anything. When you see these very rapid run ups, people get a little cautious.

Sales

We feel pretty comfortable about the position we put ourselves in at this point. - George Pipas Quotes

We feel pretty comfortable about the position we put ourselves in at this point.

There's something rolling around related to fuel economy. - George Pipas Quotes

There's something rolling around related to fuel economy.

I think all truck-based S.U.V.'s are on a downward path, It's pretty eye-popping. - George Pipas Quotes

I think all truck-based S.U.V.'s are on a downward path, It's pretty eye-popping.

In some cases, the full-size-truck buyer can sit on the sidelines and defer their purchase, We don't see this buyer leaving the market. - George Pipas Quotes

In some cases, the full-size-truck buyer can sit on the sidelines and defer their purchase, We don't see this buyer leaving the market.

It's like the bigger they are, the harder they fall. - George Pipas Quotes

It's like the bigger they are, the harder they fall.

October wasn't a very good month for anybody, - George Pipas Quotes

October wasn't a very good month for anybody,

The real story is the improvement in revenue and product mix. - George Pipas Quotes

The real story is the improvement in revenue and product mix.

We're convinced this is the right thing to do from a long-term perspective but the withdrawal of this in some months is sometimes painful. - George Pipas Quotes

We're convinced this is the right thing to do from a long-term perspective but the withdrawal of this in some months is sometimes painful.

I suspect you couldn't find three products at any other brand that attract so many young buyers. To go to additional expense of creating an additional brand name isn't necessary if you're already connecting with this group.

The Lariat series looks like a Lincoln inside and probably won't be carrying much gravel. - George Pipas Quotes

The Lariat series looks like a Lincoln inside and probably won't be carrying much gravel.

I think that impact of that program is not as strong as when it was first announced, ... Zero percent financing was like a tidal wave and you had to get on the wave or you'd be swept under. But I think the program is still perceived as having a lot of value. - George Pipas Quotes

I think that impact of that program is not as strong as when it was first announced, ... Zero percent financing was like a tidal wave and you had to get on the wave or you'd be swept under. But I think the program is still perceived as having a lot of value.

January is easily the slowest selling month of the year. We don't want the inventory situation to get ahead of us. - George Pipas Quotes

January is easily the slowest selling month of the year. We don't want the inventory situation to get ahead of us.

There's just too much product coming into the segment to slow the train down. - George Pipas Quotes

There's just too much product coming into the segment to slow the train down.

There is a lag factor. A year ago, even six months ago, we were sitting here wondering when consumers would sense that interest rates were going up. I don't think this significantly affects the first quarter. - George Pipas Quotes

There is a lag factor. A year ago, even six months ago, we were sitting here wondering when consumers would sense that interest rates were going up. I don't think this significantly affects the first quarter.

I don't know if it's a seasonal uplift so much as that dealer incentives have been more focused on trucks than cars. - George Pipas Quotes

I don't know if it's a seasonal uplift so much as that dealer incentives have been more focused on trucks than cars.

We don't subscribe to that adjustment even when it works out in our favor. - George Pipas Quotes

We don't subscribe to that adjustment even when it works out in our favor.

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